| Brand Portfolio Management |
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Brand Portfolio Management - Concepts and Applications
Edited by : K Suresh
The basic principle in designing a brand portfolio is to maximize market coverage so that nopotential customers are being ignored, but to minimize brand overlap so that brands are not competing among themselves to gain the same customers approval. - Kevin Lane Keller......more
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| Entertainment Industry |
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Entertainment Industry - An
Introduction
Edited by : V Partha Sarathy
Human mind has always entertained itself since the time
immemorial. From the paintings of the cave man to the karaoke of new age, it
has always found expression to its hidden desires and talents. Entertainment
simply put is having fun or creating anew the self within one......more
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| Talent Magnets |
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Talent Magnets - How to Recruit and
Retain the Best
Edited by : Nasreen Taher
Human capital forms a vital part of an organization even in the
market driven economy and high-tech age. The most frequently faced challenge by
the companies operating in the global economy is the management of radical
changes in technology and work environment. How to cope with this has not been
appropriately addressed......more
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| Soft Skills for Success |
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Soft Skills for Success
Edited by : G R K Murty
Amongst the countless creations, man is the most marvelous.
Phidios and Sophocles considered human beings as Nature?s masterpiece......more
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| Celebrity Endorsements |
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Celebrity Endorsements- Perspectives
and Cases
Edited by : K Suresh
Becoming a celebrity is not easy. It calls for
sustained and disciplined efforts in a profession and acquiring skills to excel
in the chosen field. Once the status is achieved, leveraging that fame outside
the profession, however, comes effortlessly......more
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| US Banking |
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US Banking - Emerging Trends
Edited by : Katuri Nageswara Rao
United States of America, the most wealthiest nation in the world
has a strong, stable andprofitable banking system......more
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| IT Initiatives in Rural India |
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IT Initiatives in Rural India
Edited by :Jaya Simha K R .Veena
Yamini B
In the ICT era, development sans the right technological support
seems inconceivable. With technological advancement moving at a rapid pace, the
developed nations in the world have created their competencies by harnessing
technology for their benefits......more
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| Chinese Economy Issues and Perspectives |
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Chinese Economy Issues and Perspectives
Edited by : N Janardhan Rao
During the last two decades, China?s economy witnessed a
remarkable transition. Chinese economy, home to 1.3 billion people has been
expanding at the rate of more than 8% annually since 1980......more
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| CRM in Telecom Concepts and Cases |
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CRM in Telecom Concepts and Cases
Edited By : N M Shanthi
Telecommunications is one of the prime support services needed
for rapid growth of any developing country. Telecommunications is one of the
fastest developing sectors in India......more
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